Beyond Black Friday: Carrying Digital Momentum Through the Holidays and Into the New Year

Ecommerce retailers spend a significant amount of time, effort, energy (and margin) planning and executing marketing campaigns around Black Friday and Cyber Monday, and with good reason. Shoppers come out of Thanksgiving ready to spend, anticipating the year’s best bargains, promotions and deals to kickoff the holiday season. While a well-crafted BF/CM plan is a …

Strategy and The Longterm Agency-Client Relationship

Ask most agencies to describe the quality of their relationship with a client on day 1 and day 500 and you will likely get two very different answers. Day 1 is likely filled with magic, excitement, big ideas and buzz. “We’re getting started! Everything is going to be great!” Day 500 is often less great… maybe the relationship …

7 Reasons Why Customer Testimonials Will Boost Your Sales Numbers

Does your eCommerce website feature customer testimonials? If not, you’re missing out on a big opportunity to drive more conversions and sales to your online store. Customer testimonials are particularly important for online retailers. Online shoppers don’t get the opportunity to physically hold your products or get advice from an in-person sales associate. As a …

Project Launch: Engage Ventures

It’s always exciting to get started on a new project, especially when it comes with a challenge. The obstacle: how do you help a new, Atlanta-based accelerator stand out from the hundreds of seemingly similar programs around the world? Our solution: simplicity. We developed the Engage Ventures website with an approachable UX flow to allow …

Eastmont Group Featured In MailChimp’s Agency Newsletter

If you know us, you know we love MailChimp’s email marketing platform, and this morning, MailChimp returned the love, featuring Eastmont Group and our client MyPorter in this week’s MailChimp for Agencies newsletter. Over the last few weeks, we connected with the MailChimp team to detail our steps in creating a market presence for MyPorter, walking …

Poor SEO Held You Back: Fix It in 2017

Change is inevitable, and SEO is no exception. Forbes predicts that in five years, almost everyone will use a search engine when looking for services and products online. Some might say it’s already true. If your listing isn’t near the top of search results now, it’s critical to conquer your weaknesses with a New Year’s …

Social Media Efforts Falling Flat? Jumpstart 2017 with User-Generated Content

Engaging with customers through social media is essential to building your brand. But with the glut of companies trying to make their mark, it’s important to continually foster brand advocacy with creativity and a willingness engage. Through user-generated content (UGC), you retain control over what populates your social media feeds while allowing brand advocates to …

Your Email Marketing Could Be Better in 2017: Segment and Optimize for Greater Success

Continually striving to improve and optimize your various email lists will increase open rates, customer engagement and ultimately, conversion rates. Most email marketers are familiar with the practice of list segmentation and/or optimization, but for one reason or another, businesses have neglected to institute these techniques into their own marketing strategy. Here at Eastmont Group …

Don’t Let Your Web Analytics Go Unnoticed in 2017: Harness That Data & Improve ROI

How did you determine the success or failure of last year’s digital marketing initiatives? Whether you deemed 2016 a runaway success or a frustrating failure, did you actually dig into the data? Are you using web analytics to shape future campaigns and monitoring key performance indicators to generate measurable success? Tracking web analytics to glean valuable business intelligence shouldn’t be a short …