geothinQ’s website did not accurately reflect the quality of its mapping software. So, we changed that.

The Challenge


geothinQ, a land mapping and visualization software, was the brainchild of Thomas & Hutton, a civil engineering firm based in the Southeastern United States. Originally, the software was designed to serve a single client, but eventually, the company identified an opportunity to license the software to other land developers, commercial brokers and civil engineers. Consequently, Thomas & Hutton launched geothinQ as an entirely new brand, along with everything that’s required of a new company, including a new logo, website and sales strategy.

Unfortunately, the look and feel of the site wasn’t consistent with the quality of the mapping software, and based on feedback we received from the sales team, it restricted the company’s sales and marketing capabilities. Therefore, we set out to revamp the brand strategy and produce a website that was more on-par with modern web standards.

The Impact


54%
Increase in New Visitors

42%
Increase in Page Views

15%
Reduction in Bounce Rate

The Strategy


Alongside ARPR, our teams worked with geothinQ to identify the company’s current pain points and future business objectives – beyond simply “we need a new website” – to ensure those factors remained in focus throughout our engagement. Ultimately, we reached several important conclusions that would define our strategy moving forward. Most notably, our teams set out to refocus the company messaging, design a website that reflected the quality of the software and enhance the overall user experience with the intent to drive online sales.

The Results


Through our collaborative efforts, geothinQ is now equipped with a website that effectively communicates the software’s value proposition, impresses potential customers with impactful visuals and helps the sales team turn prospects into customers. Since the website launch, geothinQ has experienced a 54% increase in New Visitors (due in part to the refined website architecture and on-site SEO), a 41% increase in Time on Site (with we attribute to the compelling visuals and wealth of product information) and a 15% reduction in Bounce Rate.